Retailer creates sports bras out of coffee grounds
Women’s sportswear company Moving Comfort has created a new trend in sports bras when it came out with a new line that is made out of recycled coffee grounds.
According to its press release, these coffee grounds are strategically placed in the cups of their sports bras. The explanation behind this is these effectively control moisture and control the odor.
In the recently concluded Outdoor Retailer Summer Market 2009 event, the company presented this new trend that attracted a lot of visitors, who also got free coffee lattes as well.
The three major designs displayed to the public were Venus, Vixen and Juno. These sports bras were specifically made for rigid sporting activities such as hiking, trail running and mountain biking.
For skeptics, the idea of having coffee grounds on an intimate apparel such as sports bras sound weird. However, there’s still no way for users to find out if it works or not since the products will become available for purchase by the spring of 2010.
Moving Comfort is optimistic that their new line will get favorable results from women who want to wear comfortable sports bras in their daily activities.
