Former Intimas CEO makes own lingerie brand
Indeed there’s always life when you leave your old company.
Such was the case for former Intimas Group chief executive Carol Duncumb who is now launching her very own lingerie brand named BeMyBra.
The lingerie line targets the teen, tween and early twenties market and will make a grand launch on August 16 to 18 during the Harrogate Lingerie & Swimwear Exhibition.
As of now, the line will focus on bras that come in different colors and straps. There are bras that have jewelry and centerpieces embedded and will be sold separately. Customers can easily customize their bras to their preference.
In an interview, Duncumb said that she decided to launch a brand for the younger market because other retailers are focusing more on the older market – mostly for young professional women who could afford buying high-end lingerie.
Duncumb served as Intimas Chief Executive for six years. As of now, she had signed up House of Fraser, Arnotts and Beales for distribution of her products to about fifty retailers in Ireland and the United Kingdom.
The distributions can start as early as January next year. For now, Duncumb is working single-handedly in terms of managing her business.
