Sexy maternity lingerie
HOTmilk creator Lisa Ebbing, says that the gap in the market for maternity lingerie is global. A pregnant woman in sexy lingerie, straddling a sexy hunk with a six pack isn’t usually the the first image associated with maternity lingerie but it has enabled HOTmilk to grow into a global entity with 300 boutiques worldwide, over just the past two years.
Whilst some people think it is all a bit risque or inappropriate, the sales speak for themselves; pregnant women can still be sexy. Women also can need a bit of help to feel sexy again either during or after pregnancy, where traditionally cutesey and sweet maternity lingerie would make you feel more frumpy than empowered, beautiful and confident.
The ad campaign features pregnant models in sassy bra and knicker sets, posing on a bed floating on a lake.
The styles are are lined with organic cotton, which is soft and breathable against the nipple and the whole range is designed to be raunchy ad feminine and also functional. The maternity bras have a clip which crops down for feeding are they are underwire free.
Angelina Jolie, Nicole Kidman and Jessica Alba, all incredibly beautiful, strong, women and all recently pregnant and looking fabulous, are also driving sales and influencing attitudes. When a celeb is seen dressing glamorously when pregnant, other mothers-to-be want to do the same.
