Underwear giant unveils satin nightwear for women
Underwear giant Jockey, known for manufacturing high-end male underwear line, reportedly unveiled a satin nightwear for women that will surely bring comfort.
The trademark “Y-front” design for men now has a female version.
According to reports, the aforementioned design was famous for men and was modeled by popular celebrities such as Johnny Depp, David Beckham and Brad Pitt. To mark the underwear giant’s 75th anniversary, a female Y-front design has been launched.
The satin nightwear will come in four attractive colors – pink, light green, indigo and blue. These will now become a part of the regular nightwear and underwear line for women.
The British lingerie market underwent major changes for the past ten years including the transition from so-called “granny pants” to G-strings. However, the latter design lost popularity among British women. This time, the challenge would be if these Y-fronts will gain massive support from the female population. As of now, “boy short” pants are still selling well from rival retailers such as Marks & Spencer and Top Shop.
Jockey, formerly called Coopers Inc., is one of the biggest underwear retailer in the world. Its athletic supporter line has garnered massive sales and has been referred to as “jock straps.”
