The man behind modern lingerie giant
Leslie Wexner, the founder of The Limited, bought Victoria’s Secret – then a small chain in San Francisco more than three decades ago. By that time, the small company was headed into bankruptcy.
In the past, American women had been wearing popular brands such as Jockey, Fruit of the Loom and Hanes. However, with the emergence of television and fashion shows, Victoria’s Secret products have made its way in the medium and eventually in the global lingerie industry.
The company earned nearly $11 billion last year. Retail experts say that the lingerie giant has made department stores become more aggressive in promoting the products because of its high quality and reasonable pricing.
Wexner, now 73 years of age, continues to help the community by helping out. In the 90’s he gave more than $250 million to create the Ohio Higher Education Trust and other philanthropic activities.
