Lingerie to die for

July 28, 2008

Lingerie for big boobed girls

Despite the credit crunch, recession or people simply being strapped for cash, the plus size lingerie market is in fact growing. A recent report in the US found that within the $9.6 billion lingerie market, sizes for the equivalent of a UK 14 and above are growing in profit.

More than half of American women are a size 14 or above, so the market is capitalising on this, offering sexy lingerie that will flatter the fuller figure. For example herroom.com has an extensive range of big bras and kninckers, with a selection of traditional underwear, well known brands and a varied selection of tummy control type undergarments.

Some of the most popular products include Spanspanx-power-panties.jpgx Power Panties with Tummy control which have twice won the award for Favourite Shapewear Piece in the Undie Awards. Gwyneth Paltrow famously wore two of them after her pregnancy. And the Wacoal Slimline Seamless Minimiser Bra, also two award winner, is totally seamless and minimises by compression for a smooth, youthful, rounded look.

The lingerie market is continuing to grow in the plus sizes, despite the struggling economy, thanks to high quality products that have become available to the plus size woman.

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