
Supermodel Elle Macpherson ventures in underwear business with the aim of making every woman of body shape feel good about themselves.
The Australian supermodel said that she wants her products to flatter every body shape. The line – called Elle Macpherson Intimates – aims to give awareness to all women that the products know the importance of good-fitting knickers and bras and that anyone can wear and feel good about these products.
In an interview, Macpherson said that she’s conscious when it comes to designing lingerie and meeting the needs of every woman. She added that prospective clients aim to make their hips look smaller and their breasts look larger.
Despite her age, at 46, Macpherson looks sexier than ever. She said that she and her team spent a lot of their resources and time to come up with products that are perfect for all women.
US-based clothing company Oooh Lala Couture clarified that Noah Cyrus, the 9-year old sister of “Hannah Montana” star Miley Cyrus is not creating designer lingerie for children as reported.
Reports surfaced that the younger Cyrus collaborated with her 8-year old best Emily Grace Reeves and the clothing company to design a new line of lingerie specifically for kids. The news reportedly irked bloggers and parents alike.
In an interview with CNBC, Oooh La La’s representative Annie Dugourd said that the reports were erroneous. She added that they are designing tutu dresses and not lingerie as perceived by the many.
The company is known for providing casual sneakers, ballerina slippers and other child-friendly items. Both Reeves and Cyrus will be modeling the newest collection in the near future.
The younger Cyrus has yet to release a statement regarding this current controversy.

Supermodel Heidi Klum is currently working hard to regain her svelte figure after giving birth to her fourth child last month. This is in order for her to start modeling lingerie again in time for the Victoria’s Secret fashion show next week.
The 36-year old German model gave birth to a healthy baby girl named Lou Samuel, her third child from singer Seal. According to reports, she hired trainer David Kirsch to help her regain a slim and sexy figure. This means Kirsch visiting her at her home for a tougher exercise regimen.
Sources revealed that Klum switched to egg-white omelets, grilled tuna and spinach salad foods in exchange of sugar, fruit, dairy and processed carbohydrates – the foods that she ate during her pregnancy. The source added that Klum is having twice-daily workouts and is strictly watching her food intake.
Klum is the host and executive producer of highly successful fashion reality show “Project Runway.”

Retail chain Asda has reportedly decided not to continue stocking the lingerie line of celebrity Katie Price due to low sales. Despite this development, the products are still said to be of high quality and in fact are great as lingerie for wedding night, according to fashion critics. However, the chain had to give in to most of the shoppers’ sentiments. Price, known as model Jorden, recently separated with Australian singer Peter Andre. A spokesperson for Asda said that the customers are looking for a newer lingerie line which prompted them to stop stocking the lingerie collection from Price. She added that there were no hard feelings between both parties. She revealed that they have moved on to new projects and wishes the model the best of luck in her future endeavors. Katie Price has yet to release a statement regarding this development.

Celebrities Dita Von Teese and Katy Perry, together with singers Rihanna and Lily Allen, have reportedly helped spike the increase of stockings and suspender underwear after the aforementioned personalities were seen wearing the underwear in recent photos.
Fashion experts believe that women are clamoring for a sexy look even if it is the recession period. However, budget constraints have prevented them from buying the best deals. Seeing the celebrities wear simple, affordable yet chic underwear has inspired the women to buy those and try them out.
Von Teese launched last week her new Wonderbra underwear line and she herself is endorsing the products via photoshoots which features her wearing her products. Lily Allen was seen wearing bright blue suspender underwear in a club earlier this year which helped increase sales to the item.
Rihanna was seen wearing rubber suspenders during the Paris Fashion Week.

The lingerie parade held at the Circular Quay in Sydney, Australia recently garnered so much attention as fans saw controversial Australian actor Jodi Gordon attending the event.
It can be remembered that Gordon gained headlines a few months ago because of alleged cocaine use. In this occasion, she wore a flesh-colored dress with holds up lingerie. She hosted the parade for Crystelle.
Gordon also shared her secrets in staying physically and mentally during a press conference held before the lingerie show. She revealed that she’s currently volunteering for a charity group, stressing that it is important to share the blessings to those who are in need.
The actress also granted enough time to sign autographs for the fans who waited patiently for her.
As of press time, Gordon has not spoken about the scandal. This led to her break-up with her boyfriend Ryan Stokes.
Known for her artistic strip dances, burlesque dancer Dita Von Teese revealed that in order to keep her modern lingerie in place during her performances, she used an extra-strong glue to secure all the items in place which avoid exposing too much of her skin.
She said that she uses the glue to keep the nipple tassels in place thus it won’t slip out of her breast whenever she does the famous giant martini glass dance, adding that crystal-decorated tassels are heavy and could easily slip off if she doesn’t do anything about it.
The 36-year old dancer, who was once married to rocker Marilyn Manson, can be seen pouring water over her almost naked body while sitting in a giant martini glass. This is her trademark performance that has gotten rave reviews.
Von Teese revealed in her previous interviews that she got interested in her line of work right now because of her love for lingerie.
The latest lingerie ad of Welsh model and “Hell’s Kitchen” star Danielle Bux is now available with positive reviews.
Bux showed off her sexy curves while wearing the latest lingerie line of La Senza, a popular brand. The campaign appeared a few days after she decided to take part in the cooking reality TV show.
The 29-year old and soon-to-be bride to retired football player and BBC sportscaster Gary Lineker was seen on the ad posing in a Air Satin purple bra which costs £18 ($36).
Bux landed on this lucrative deal after she’s been featured frequently on tabloids wearing the bikini. La Senza believes that she can effectively endorsed their product.
With her career on high gear, Bux is also having a blissful love life. Her relationship with Lineker is now on its 18th month and the couple decided to have a low-key wedding outside the country – preferably in a tropical setting.
Lineker was married for 20 years but had a divorce granted two years ago. He had four sons from the previous union. Bux, on the other hand, had a daughter from a previous relationship.