British women with ample breasts have struggled to find the right bras but this time department stores are starting to listen to their needs by offering them with the right bra size at its shelves.
Selfridges, a leading department store in the UK, has started stocking K-cup brassieres in its shelves in a response to the growing number of women with larger breasts. These consumers have been struggling to find what they need and would travel to find specialist bra outlets to get these kinds of bra sizes.
The retail giant reported a surge in sales in larger lingerie sizes for the past few years, prompting them to increase the volume of such items in their inventory.
The store started that purchases of bra sizes ranging from D to G cups have risen by fifty percent every year since 2005.
At the moment, between 70-80% of women are wearing the wrong bra size. This has usually got something to do with the fact that most women feel like they can’t be bigger than a D-cup bra, as this is usually the biggest size to be found in high street stores. The reality is that the average cup size in the UK lays around D-DD cup so it seems that many women need to learn a thing or two! In order to help you, we’ve compiled a list of things you could do in order to help you find your right bra size.
First of all, just have a look at yourself in your bra in the mirror and see if any of the following relates to you:
- If the fabric that creases around the nipple area, try going down a back size for a more snug fit. The middle bit in the front of the bra should sit flat against your body, if it doesn’t then your cup size is probably too small and you need to try a bigger cup size, so for example if you have a DD cup, try an E cup bra. If the fabric is baggy on the cups, the bra cups are too big for your size and you need to go down a cup size as well.
- If you see red marks around your straps, then the straps are too tight and you will have to adjust them. The ‘rule’ is that you should be able to comfortably fit a finger between your shoulder and strap. Make sure your bra straps are long enough for the bra to be fastened low, at the point where your back narrows. When you try a bra on, get the straps at the longest length and then adjust them for the perfect fit. Your straps are an important support for the breasts, but should not carry all the weight and therefore should not be too tight on you.
- If you experience itching or red marks around the band, the band size is too small or tight. If the band size is too small, go up to the next band size. When you go up a band size, you will need to go down a bra size.
- If your breasts spill over your bra cups, then you need a bigger cup size. Your breasts should sit comfortably in the bra cups and not show the sides of your breasts bulging outside of the bra cups.
- You need to go for a smaller back size if your bra rides up your back. Check in the mirror that your bra band is the same level all the way round. Going down a back size means that you should go up a cup size.
- Your bra band should feel tight and firm, with enough space to insert two fingers under the back band and one under the centre at the front. Your dress size is a good indicator of the band size you need, ie. if you are a size 12, then you are unlikely to need a 36-38 bra band size but most likely a 34 band size or a size 8-10 dress size would normally mean a 30-34 back/band size.
- Underwired bras should sit directly under the breast, there should be no gap between the breast and the underwire of the bra cup. The underwire should not be digging into the breast as this is bad for your breast tissue. If it does, go up a cup size.
- When buying a new bra, fit it on the loosest hook, as you might need to tighten it after wearing it for a while.
- Remember that bra sizes can change throughout a woman’s life: when pregnant or gaining weight, make sure to get an appointment at a lingerie store to check your bra size as it’s very important to wear the right bra!