Lingerie to die for

A new report from the lingerie industry in Australia revealed that up to forty percent of women in the country are now buying plus size bras to accommodate their DD-sized breasts. According to reports, the higher incidence of obesity, side effects from contraceptive pills and breast augmentations basically aided the boom of plus size bras in the market.

More than half a century ago, most of the bra cup sizes was B, which is just about three sizes lesser than DD. Media reports that breasts nowaday are significantly larger than before thus prompting lingerie companies to expand the products for the expanding market, literally.

Lingerie shops in the country reported an increase of sales in plus size bras than the normalsized ones. Lingerie names such as Triumph and Berlie already offers a size G cup bra while Fayreform, le Mystere and Freya went as far as making size J cup bras.

The story doesn’t end there, according to reports – the increasing number of obese women would only prompt companies to offer big bras that are beyond J. Doctors attributed the breast-size increases from increasing consumption of fatty foods from women plus the use of contraceptive pills.

About £2, according to Marks & Spencer..

The company are charging women buying bra’s in DD cup or higher £2 extra and Beckie Williams and Becky Mount have decided that enough is enough and started a campaign against it. Busts 4 Justice as they call themselves, are campaigning for retailers to charge the same for each cup size as well as for high street stores to sell higher cup sizes. Busts 4 Justice argue that the price equality that rules our outer-garments should apply to our undergarments too. The latest research shows that the average bra size is around 34DD and many high street stores do not offer cup sizes higher than D or E cup bra.

So why do M&S feel like they need to charge £2 extra for the bigger cup sizes? In a statement responding to this campaign M&S said this charge was needed ‘for the specialist work to ensure suitable level of support, innovation and technology that goes into the bras’. Busts 4 Justice find this to be discriminating and have set up a Facebook campaign in order to tell M&S how they feel. Nearly 8,000 women have signed up so far and growing. M&S have reclined to respond to the questions asked and everyone is anxiously waiting what they’ll say if they respond. Case continues…

Also read Erin Kelly’s column about this at DailyMail.co.uk.