Lingerie to die for

August 18, 2008

What ’s in half a cup?

About £2, according to Marks & Spencer..

The company are charging women buying bra’s in DD cup or higher £2 extra and Beckie Williams and Becky Mount have decidms-bra-price-difference.jpged that enough is enough and started a campaign against it. Busts 4 Justice as they call themselves, are campaigning for retailers to charge the same for each cup size as well as for high street stores to sell higher cup sizes. Busts 4 Justice argue that the price equality that rules our outer-garments should apply to our undergarments too. The latest research shows that the average bra size is around 34DD and many high street stores do not offer cup sizes higher than D or E cup bra.

So why do M&S feel like they need to charge £2 extra for the bigger cup sizes? In a statement responding to this campaign M&S said this charge was needed ‘for the specialist work to ensure suitable level of support, innovation and technology that goes into the bras’. Busts 4 Justice find this to be discriminating and have set up a Facebook campaign in order to tell M&S how they feel. Nearly 8,000 women have signed up so far and growing. M&S have reclined to respond to the questions asked and everyone is anxiously waiting what they’ll say if they respond. Case continues…

Also read Erin Kelly’s column about this at DailyMail.co.uk.

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