Lingerie to die for

A new report from the lingerie industry in Australia revealed that up to forty percent of women in the country are now buying plus size bras to accommodate their DD-sized breasts. According to reports, the higher incidence of obesity, side effects from contraceptive pills and breast augmentations basically aided the boom of plus size bras in the market.

More than half a century ago, most of the bra cup sizes was B, which is just about three sizes lesser than DD. Media reports that breasts nowaday are significantly larger than before thus prompting lingerie companies to expand the products for the expanding market, literally.

Lingerie shops in the country reported an increase of sales in plus size bras than the normalsized ones. Lingerie names such as Triumph and Berlie already offers a size G cup bra while Fayreform, le Mystere and Freya went as far as making size J cup bras.

The story doesn’t end there, according to reports – the increasing number of obese women would only prompt companies to offer big bras that are beyond J. Doctors attributed the breast-size increases from increasing consumption of fatty foods from women plus the use of contraceptive pills.