Fine maternity lingerie provider Baci Lingerie is expanding its reach in the European market by securing lucrative deals with leading manufacturers in Austria.
Company’s Chief Executive Officer Robert Rosen said that they aside from signing up exclusive distribution contracts with a number of leading companies in the continent, the company has secured deals from direct competitors to become part of the “Affordable Luxury” strategy campaign.
Rosen said that they have reached an agreement with Austria-based merchandiser Beate Uhse to let the latter make Baci Lingerie a main lingerie bra among major stores in the country.
Stand alone stores that sell exclusive Baci Lingerie items are being planned for construction in the said country in the next couple of years, Rosen revealed.
Rosen said that they are still looking for potential new partners to further expand their operations and reach.
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Television presenter Selina Scott said that she’s flattered after getting an offer to model a women’s line of maternity lingerie despite her real age of 59.
Scott reportedly got a lucrative offer to become the new face of Playtex bras. The presenter recently featured a report on “malign sexism and ageism” at the BBC network.
In an interview, Scott said that she felt that the offer was a joke at first. However, when she found out that the people behind the company were serious, she felt flattered. She added that the lingerie business has become very competitive these days with the increasing number of beautiful models.
The offer includes Scott being the brand ambassador for the underwear brand as well.
The presenter is also a best-selling author with her latest book “A Long Walk in the High Hills” still making it in the best sellers list.
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