Lingerie to die for

July 21, 2009

Brandi Chastain gets reunited with her famous sports bra

Professional soccer player Brandi Chastain got reunited with her famous sports bra which she wore during the 1999 World Cup where United States won due to her successful fifth penalty kick that sealed the victory for her country against China.

The aforementioned sports bra was part of the seized items at the Sports Museum of America in New York City after the establishment filed for bankruptcy. The sports bra was loaned to the museum along with hundreds of other sports memorabilia.

In order for the lenders to get back the memorabilia, they were informed to pay $250 plus shipping fees. Early last week, Chastain finally got hold of the sports bra when she arrived to her San Jose home following a practice session with her professional team, the FC Gold Pride.

In an interview with US media, Chastain said that she made numerous phone calls and emails to whoever was in custody of the embargoed items. She said that it is very important for her to have the sports bra back because this is the tenth anniversary since the 1999 World Cup victory.

The photo of Chastain showing off her sports bra was featured in high profile magazines such as Time and Sports Illustrated.

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July 16, 2009

Maternity lingerie online retailer reports revenue drop

Destination Maternity, a popular maternity lingerie online and retailer store, reported late last week that its revenues dropped a little above ten percent for the month of June due to slower sales. Despite this development, the company is still expecting higher third quarter earnings as estimated.
The shares of the Philadelphia-based company also closed three percent higher despite the slightly disappointing news.

Net sales dropped to $41.3 million from $45.9 million from the same period last year. As expected, company CEO Ed Krell said that the decline on the sales of maternity lingerie and other underwear were due to the weak economy. Aside from that, Krell said that the changing weather (cool and wet) resulted to the decline in sales of summer clothing. This led for the company to decide to limit its promotions to control its inventory.

Krell revealed that the company has come up with measures to resolve the weak sales. The company’s 3rd quarter profit rose with each share costing 91 cents from 74 cents.

Destination Maternity handles Motherhood Maternity, A Pea in the Pod and Destination Maternity. It’s Oh Baby by Motherhood brand was sold to Kohl’s.

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