Lingerie to die for

Lisca Lingerie, a company based in Slovenia, has just launched the “Smart Memory Bra,” a revolutionary underwear that reportedly boosts a woman’s cleavage whenever they are aroused.

According to reports, when a woman’s body temperature changes, the bra pushes the breasts together thus forming more cleavage. This usually happens when a woman blushes or gets flushed when seeing or meeting someone attractive. This bra is perfect as part of the bridal lingerie, since it will make sure, the bride will look fabolous throughout the day.

Lingerie designer Suzana Gorisek revealed that the size of the bra changes as the woman’s body changes. Once the temperature decreases, then the bra goes back to its original state.

The designers were inspired to make this lingerie because they initially would like to have a bra that can perfectly fit a woman’s regardless of the weather. The cups have been designed with expanding form which is sensitive to heat. A representative from the company said that having this bra is healthier because it always give the best fit in any weather.

The said collection has been presented recently at a fashion event in Paris and garnered positive responses. For now, the company is looking for interested distributors throughout Europe to market the product to the public. Each pair is expected to cost 25 pounds once it goes on sale.

A new report from the lingerie industry in Australia revealed that up to forty percent of women in the country are now buying plus size bras to accommodate their DD-sized breasts. According to reports, the higher incidence of obesity, side effects from contraceptive pills and breast augmentations basically aided the boom of plus size bras in the market.

More than half a century ago, most of the bra cup sizes was B, which is just about three sizes lesser than DD. Media reports that breasts nowaday are significantly larger than before thus prompting lingerie companies to expand the products for the expanding market, literally.

Lingerie shops in the country reported an increase of sales in plus size bras than the normalsized ones. Lingerie names such as Triumph and Berlie already offers a size G cup bra while Fayreform, le Mystere and Freya went as far as making size J cup bras.

The story doesn’t end there, according to reports – the increasing number of obese women would only prompt companies to offer big bras that are beyond J. Doctors attributed the breast-size increases from increasing consumption of fatty foods from women plus the use of contraceptive pills.