Lingerie to die for

Lucky Milo Ventimiglia enjoyed a surprise striptease from girlfriend Hayden Panettiere for his 31st birthday.

The actress, 18, who plays Claire Bennet, a self-healing cheerleader in hit TV show ‘Heroes’, turned up to the party wearing a raunchy cheerleader outfit and proceeded to gyrate in front of her boyfriend and co-star, before ripping off the costume to reveal sexy red lingerie.

The costume was created by the wardrobe girls from the show, copying her outfit but adding velcro so it could easily and sexily be removed.

One eye witness said: “Hayden gave Milo an unforgettable birthday surprise by morphing from her bouncy cheerleader character in ‘Heroes’ to a bump-and-grind striptease”.

She was singing ‘Happy Birthday’ to Milo in front of the cast and crew during the lunchtime party, and then ripped off the cheerleader costume and danced for Milo in her sexy red undies. She finished by hugging and kissing Milo as the crowds gave a standing ovation, and leaving Milo very red faced!

Hayden, 18, got together with Milo on the set of ‘Heroes’, but recently asked her best friend to move in with her instead of him, oh dear! Apparently leaving him heartbroken.

Leading British brand for maternity and nursing underwear, Amoralia, has won the award for the best export business in the Lingerie and Beachwear category at the UK Fashion Export Awards.

Jules Fossett, Director of Amoralia, accepted the award from HRH the Princess Royal, President of UK Fashion Exports.

The business has more than doubled year on year, with highest sales in the US, Germany and Belgium. Its distribution has grown from eighteen stockists in its first season to more than one hundred in eighteen countries.

Amoralia launched its diffusion range with high-end French maternity chain ‘Amor pour Veronique Delachaux’. They supplied the best selling bra to Pea in the Pod, a chain that has more than sixty stores in the US. Online sales have soared thanks to the web site launch and great press awareness.

The design team at Amoralia has changed the once functional commodities into a stylish, fashion-focused range for pregnant and new mums. They also do loungewear swimwear and mother and baby gifts.

The brand is moving forward, focusing on US and Eastern markets and is already represented by four international agents who cover France, The Netherlands, Italy, Germany, Belgium, Denmark and the East and west Coast USA.

Despite the credit crunch, recession or people simply being strapped for cash, the plus size lingerie market is in fact growing. A recent report in the US found that within the $9.6 billion lingerie market, sizes for the equivalent of a UK 14 and above are growing in profit.

More than half of American women are a size 14 or above, so the market is capitalising on this, offering sexy lingerie that will flatter the fuller figure. For example herroom.com has an extensive range of big bras and kninckers, with a selection of traditional underwear, well known brands and a varied selection of tummy control type undergarments.

Some of the most popular products include Spanx Power Panties with Tummy control which have twice won the award for Favourite Shapewear Piece in the Undie Awards. Gwyneth Paltrow famously wore two of them after her pregnancy. And the Wacoal Slimline Seamless Minimiser Bra, also two award winner, is totally seamless and minimises by compression for a smooth, youthful, rounded look.

The lingerie market is continuing to grow in the plus sizes, despite the struggling economy, thanks to high quality products that have become available to the plus size woman.

HOTmilk creator Lisa Ebbing, says that the gap in the market for maternity lingerie is global. A pregnant woman in sexy lingerie, straddling a sexy hunk with a six pack isn’t usually the the first image associated with maternity lingerie but it has enabled HOTmilk to grow into a global entity with 300 boutiques worldwide, over just the past two years.

Whilst some people think it is all a bit risque or inappropriate, the sales speak for themselves; pregnant women can still be sexy. Women also can need a bit of help to feel sexy again either during or after pregnancy, where traditionally cutesey and sweet maternity lingerie would make you feel more frumpy than empowered, beautiful and confident.

The ad campaign features pregnant models in sassy bra and knicker sets, posing on a bed floating on a lake.

The styles are are lined with organic cotton, which is soft and breathable against the nipple and the whole range is designed to be raunchy ad feminine and also functional. The maternity bras have a clip which crops down for feeding are they are underwire free.

Angelina Jolie, Nicole Kidman and Jessica Alba, all incredibly beautiful, strong, women and all recently pregnant and looking fabulous, are also driving sales and influencing attitudes. When a celeb is seen dressing glamorously when pregnant, other mothers-to-be want to do the same.

Deborah Marquit, Couture Designer, has turned her hand to the world of lingerie, creating some of the most incredible undergarments for the new Batman movie. Starring in the movie is Maggie Gyllenhall, who has the pleasure of wearing the glamorous lingerie to the red carpet events and opening nights of the film.

Madonna will also be wearing the garments by Deborah, including shiny black patent vinyl under-gear for her ‘Sticky and Sweet’ International Tour.

Recently, actress and singer, Courtney Love and legendary jazz musician Diane Krall became clients. The lingerie will also be featured in hit TV series and hilariously funny Ugly Betty, out in the US in August. The amazing couture designs will also be in ‘T’ magazine from the New York Times in August and Italian Vogue in September.

Deborah Marquit has been working in lingerie since 1984 and designs and manufactures her work in New York City. One of the only establishments of independent designer lingerie that has flourished in NYC. Her lingerie is not in the slightest comparable to Freya and Panache.

Deborah’s first sale of the fluorescent collection was to Patricia Field (Sex and the City stylist) in 1984 for $800. She then went on the sell it to Bloomingdales for $42000. Since then collections include camouflage, bandana print, denim and vinyl. Now Deborah is selling to boutiques and department stores internationally.

Gone are the days when lingerie comprised of old granny underpants and a big oversized unattractive bra. Lingerie has been revolutionized ever since, and has undergone various fashion phases. Lingerie is not only utilized for clothing purposes, as another piece of clothing, but as an art, which expresses our innermost thoughts and feelings.

Lingerie is used for decorative purposes too, where one can adorn one’s body with beautiful lingerie, be it a stunning piece of bra, or sheer exotic thongs and panties. It is used as an art to sketch one’s body with a luxurious colour and fabric which feels like you have just dies and gone to heaven.

The decoration done with lingerie is displayed in the gallery of one’s vital parts of the body. It can describe this decorative lingerie as sexy, stunning, or sheer luxurious and a delight to be wearing. It is an extremely erotic event to have decorative lingerie, which adds colour to your life and sure makes it more highlighted and decorated in such a way, which leaves you stunned in desire! It is a pleasure to own a delectable pair of decorative lingerie, and a must-have in one’s wardrobe.