The lingerie industry has undergone great changes due to increasing demand in fashion over the recent years. Modern fabrics and technologies helped drive the market to a new level. Designers are now driven to innovate by coming up with seamless bras or t-shirt bras among others.
Lingerie designers are now experimenting with brighter colors and also adding more laces and embroideries in their lingerie lines.
Retailers all over the world are now accepting the fact that regular apparels have been eclipsed by the lingerie market, thanks to growing demand on intimate clothing such as full-busted brassieres.
Manufacturers enjoying huge profits in the lingerie business are Victoria’s Secret, DB Apparel and Triumph International. This phenomenon has prompted other fashion houses to take the lingerie market seriously by coming up with their own line.
Major magazines have also joined the bandwagon by featuring movie stars and models sporting the latest lingerie on their pages and encouraging everyone to buy one for themselves. The advertising campaign has since been successful.
People are now embracing the change in the lingerie industry. Women are treating themselves with expensive lingerie from time to time. This usually makes them feel really beautiful inside and out.
Lingerie lovers
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There
are a lot of women who are fascinated with the beauty of designer lingerie. Lingerie enhances the shape of their bodies giving them a sexier and more attractive look. However, the increasing prices of these items are already becoming unreasonable for some who are living on a tight budget. Today, you have the opportunity to purchase designer lingerie online for big discounted prices.
A lot of specialty lingerie stores are now offering mark down prices on their designer lingerie because of the increasing demand for lower market. Just like walking into the store, you will be provided with a wide variety of styles, designs, colors and sizes. These stores also provide you wiht a bra fitting so that you can determine if a certain style would fit you.
Shopping designer lingerie has never been so convenient and affordable. You can now purchase designer lingerie for a romantic night with your special someone. You get a great value for your money with no hassle and no gimmick involved. All you have to do is choose from the collection without paying a great deal of wealth. Shopping designer lingerie online will not only save you money, you will also save time.
Lingerie lovers
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When women hear the word lingerie, their thoughts immediately go to lac
e undies, lace slips and lace bras, even lace suspenders. But the truth is that there is more to lingerie than lace. Lingerie also represents sexy and decadent silks and satins. Satin that skims your body and hides your flaws in a way that lace never could. Silk that is cool when you need to be cool and warm when you are turned on.
WOMEN WITH CURVES – Silk and Satin Lingerie are perfect for women with curves. The satin skims the surface of the body where lace just hugs it. It is also effective in concealing support framework that help your décolletage stand out.
ITCH FREE – Silk and Satin are the perfect materials for comfortable and sumptuous lingerie. One of the biggest complains that women have about lace lingerie is that it can be very itchy, especially synthetic lace with raw edges. Only the most expensive lace lingerie can boast of being comfortable. The rest are just a nightmare to be in. Most women end up with marks where the lace lingerie has irritated their skin.
That wont happen with silk or satin lingerie. Even the most affordable silk undergarments are comfortable and gentle on the skin.
Lingerie lovers
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Burlesque model/actress Dita Von Teese has just released a vintage inspired lingerie line she created for Wonderbra. Von Teese appeared in style during the Wonderbra launch wearing a peach rusched dress. But, that’s not all. The actress also appeared swinging on a large padded sequined bra.
The Wonderbra line is called ‘Wonderbra by Dita Von Teese’, the entire line is inspired by Von Teese’s own collection of vintage underwear. It is made up of all sorts of sexy lingerie including push up bras, panties and even suspenders.
“Lingerie shouldn’t be something you just put on for your lover; you should do it for you,” said Von Teese a few weeks ago. “It’s not about seducing men, it’s about embracing womanhood.” She also added, “I love it when you can go about your daily business with the knowledge that you have a little secret of your own on underneath.”
The 35 year old actress also made sure that the line was comfortable to enough to wear. She said that it was something authentic vintage lingerie lacked. Von Teese also adds that she is a big fan of this lingerie line and that she has taken to wearing it everyday.
The Lingerie line is already available in stores that carry the Wonderbra brand in the US and Europe.
Lingerie lovers
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Michael Jackson’s little sister Janet Jackson is adding ‘Lingerie Designer’ to her resume. The music star is teaming up with Australian Bruno Schiavi to create her own line of delicates which will be called Pleasure Principle. Perhaps, it 
was Jackson’s Superbowl wardrobe ‘malfunction’ than inspired her to do her own line of (big) bras and panties. The line’s name Pleasure Principle is taken from Jackson’s 1987 hit of the same name. Jackson’s lingerie line will be available in US store in November of 2008.
“The collection has been carefully created with some of the finest laces from around the world.” Said Jackson about her lingerie line. “You will see a lot of satin and lace combined and rich colors such as burgundy and beige, silver and peach as well as your classic black and white. It makes you feel incredible and offers variety as diverse as the women who will wear it.”
Her business partner Schiavi also had something to say about the line he is doing with the famed pop star
“Janet and I wanted to create a collection that empowers women and that makes women feel sexy, flirtatious and provocative,”
The first few pieces of the Pleasure Principle lingerie line will feature 14 different designs that carry cup sizes from 32A to 44G.
Lingerie lovers
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Celebrity Stylist and Fashion Designer Heather Thomson showed her designs in this year’s NY Fashion week. While most designers showed off their creations in runways all over Bryant Park, Thomson decided to go another way. The designer had her Yummie Tummie Shapewear lingerie line modeled by eight of the best pole dancers that New York had to Offer.
In order to find the right women, Thomson conducted an open call where she picked out the best and the most ‘flexible’ pole dancers she could find. The final eight chosen were women of every race and size – bra size, that is. The designer did this because she wanted to make it clear that a woman of any size can wear great lingerie.
The bridal lingerie designer had this to say to reporters from Reuters - “Every woman of every size deserves sexy lingerie that can be worn underneath her clothes or that’s meant to be seen,”
Thomson is most known for her Shapewear lingerie. Her products are sold in specialty stores all over the country and have gotten rave reviews from buyers. One of Thomson’s biggest fans is Talk Show Queen Oprah Winfrey.
Other than being a lingerie designer, Thomson also works as a stylist. She has helped stars like Sean Combs and Jennifer Lopez get a head start on their own fashion lines.
Lingerie lovers
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Peaches Geldof is in the news again. This time it’s because of her sexy new ad for Agent Provocateur Lingerie. Geldof is shown in the ad sporting sleek brunette locks, red lips and transparent lingerie. She is also depicted feeding a cherry to another model in the ad campaign. 
Agent Provocateur Lingerie’s new line is entitled ‘Season of the Witch’. It features famous women (Geldof) and models wearing dark hued lingerie. Geldof is the new face of Agent Provocateur Lingerie. She will be replacing super model Kate Moss. Representatives from the Lingerie firm had this to say:
“She’s hot, young and of the moment. She’s got an edginess about her and we like the face of the firm to have that hint of danger. We’ve no doubt she’ll be a huge success.” – Telegraph, UK
19 year old Geldof is the daughter of musician Bob Geldof. She is also the granddaughter of British TV personality Hughie Green. Geldof was in the news last month because of her marriage to music man Max Drummey. Aside from the models, Geldof is also posing with her friend Daisy Lowe. The two of them are standing in for Agent Provocateur’s fall and winter lingerie collection.
Lingerie lovers
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Since mid-1990s, women have been having more choices in terms of siz
es of bra. Now, there’s a change in focus, right from having chosen bras of average sizes to that of having them worn as per the actual fitting. For instance- in UK, media has been fuelling a campaign regarding awareness regarding need for every woman of having the appropriate bra prior to every purchase.
There are companies providing made-to-measure alternatives. House of Cadolle, the reputable one situated in France, which is, at present, owned by 5th generation Cadolle, called Poupie Cadolle, goes on with the making of corsets, bras, and the other lingerie as per made-to-measure basis. This method is also being used by Kate Gibson Lingerie, a British firm founded by Katy Gibson and Kate Mellor. Kate Gibson produces only petite lingerie with regards to needs of women wearing AA-34 E cup bras. Thus, choice is provided for the smaller women as well. Both, Kate Gibson and Cadolle Lingerie make use of couture laces and fabrics for creating petite designer and designer lingerie.
Within UK, there’s a vast choice in terms of lingerie available. Peller and Rigby are well-known in London for fitting service of theirs. Their lingerie sits along the side of the other brands like Prima Donna, Lejaby, and the other brands.
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About £2, according to Marks & Spencer..
The company are charging women buying bra’s in DD cup or higher £2 extra and Beckie Williams and Becky Mount have decid
ed that enough is enough and started a campaign against it. Busts 4 Justice as they call themselves, are campaigning for retailers to charge the same for each cup size as well as for high street stores to sell higher cup sizes. Busts 4 Justice argue that the price equality that rules our outer-garments should apply to our undergarments too. The latest research shows that the average bra size is around 34DD and many high street stores do not offer cup sizes higher than D or E cup bra.
So why do M&S feel like they need to charge £2 extra for the bigger cup sizes? In a statement responding to this campaign M&S said this charge was needed ‘for the specialist work to ensure suitable level of support, innovation and technology that goes into the bras’. Busts 4 Justice find this to be discriminating and have set up a Facebook campaign in order to tell M&S how they feel. Nearly 8,000 women have signed up so far and growing. M&S have reclined to respond to the questions asked and everyone is anxiously waiting what they’ll say if they respond. Case continues…
Also read Erin Kelly’s column about this at DailyMail.co.uk.
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At the moment, between 70-80% of women are wearing the wrong bra size. This has usually got something to do with the fact that most women feel like they can’t be bigger than a D-cup bra, as this is usually the biggest size to be found in high street stores. The reality is that the average cup size in the UK lays around D-DD cup so it seems that many women need to learn a thing or two! In order to help you, we’ve compiled a list of things you could do in order to help you find your right bra size.
First of all, just have a look at yourself in your bra in the mirror and see if any of the following relates to you:
- If the fabric that creases around the nipple area, try going down a back size for a more snug fit. The middle bit in the front of the bra should sit flat against your body, if it doesn’t then your cup size is probably too small and you need to try a bigger cup size, so for example if you have a DD cup, try an E cup bra. If the fabric is baggy on the cups, the bra cups are too big for your size and you need to go down a cup size as well.
- If you see red marks around your straps, then the straps are too tight and you will have to adjust them. The ‘rule’ is that you should be able to comfortably fit a finger between your shoulder and strap. Make sure your bra straps are long enough for the bra to be fastened low, at the point where your back narrows. When you try a bra on, get the straps at the longest length and then adjust them for the perfect fit. Your straps are an important support for the breasts, but should not carry all the weight and therefore should not be too tight on you.
- If you experience itching or red marks around the band, the band size is too small or tight. If the band size is too small, go up to the next band size. When you go up a band size, you will need to go down a bra size.
- If your breasts spill over your bra cups, then you need a bigger cup size. Your breasts should sit comfortably in the bra cups and not show the sides of your breasts bulging outside of the bra cups.
- You need to go for a smaller back size if your bra rides up your back. Check in the mirror that your bra band is the same level all the way round. Going down a back size means that you should go up a cup size.
- Your bra band should feel tight and firm, with enough space to insert two fingers under the back band and one under the centre at the front. Your dress size is a good indicator of the band size you need, ie. if you are a size 12, then you are unlikely to need a 36-38 bra band size but most likely a 34 band size or a size 8-10 dress size would normally mean a 30-34 back/band size.
- Underwired bras should sit directly under the breast, there should be no gap between the breast and the underwire of the bra cup. The underwire should not be digging into the breast as this is bad for your breast tissue. If it does, go up a cup size.
- When buying a new bra, fit it on the loosest hook, as you might need to tighten it after wearing it for a while.
- Remember that bra sizes can change throughout a woman’s life: when pregnant or gaining weight, make sure to get an appointment at a lingerie store to check your bra size as it’s very important to wear the right bra!
Lingerie lovers
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