Lingerie to die for

Underwear giant Jockey, known for manufacturing high-end male underwear line, reportedly unveiled a satin nightwear for women that will surely bring comfort.

The trademark “Y-front” design for men now has a female version.

According to reports, the aforementioned design was famous for men and was modeled by popular celebrities such as Johnny Depp, David Beckham and Brad Pitt. To mark the underwear giant’s 75th anniversary, a female Y-front design has been launched.
The satin nightwear will come in four attractive colors – pink, light green, indigo and blue. These will now become a part of the regular nightwear and underwear line for women.

The British lingerie market underwent major changes for the past ten years including the transition from so-called “granny pants” to G-strings. However, the latter design lost popularity among British women. This time, the challenge would be if these Y-fronts will gain massive support from the female population. As of now, “boy short” pants are still selling well from rival retailers such as Marks & Spencer and Top Shop.

Jockey, formerly called Coopers Inc., is one of the biggest underwear retailer in the world. Its athletic supporter line has garnered massive sales and has been referred to as “jock straps.”

If you are into sporting activities, it is best to feel comfortable with what you wear. This means that having the right sports or running bra counts. Even doctors say that it is important to have a sports bra that best supports your body.

According to a research, nearly eighty percent of women wear sports or running bras that are of wrong size. Eventually, their daily athletic activities are affected with this. Some could suffer Coopers ligaments wherein a person ends up with saggy breasts because of torn collagen fibers. These fibers usually keep the breasts firm.

Here are some suggestions provided by the experts:

• When your weight fluctuates, make sure that you refit for your bra size at least once a year. The life span of running bras is usually between six months to a year. Instead of just replacing your running shoes, include the sports bra as well.

• Breasts with A and B cup sizes could avail of compression bras. These usually limit the movement of the breasts, thus not affecting the ligaments as much.

• Be willing to shell out more: Sports or running bras usually cost between $40 and $60 which is typically more expensive than regular bras. However, consider the long-term benefits behind this small investment.

Oksana Grigorieva, the pregnant girlfriend of award-winning actor and director Mel Gibson, has reportedly filed another lawsuit against a former talent manager for selling photos of her in sexy satin lingerie to the media.
Earlier this month, the 38-year old model also filed a lawsuit against an online hosting company that owns the www.oksanagrigorieva.com website. She asking for $100,000 in damages.

Both cases have been filed on her behalf by Lavely & Singer, a popular law firm based in Los Angeles.

In her lingerie suit, Grigorieva claimed that her former talent manager Samuel Oriti sold the photographs of her 2004 sexy satin lingerie shoot. She added that Oriti promised that the photographs are her “exclusive” property and can only be used if there are prominent lingerie companies offering her a deal.

She was surprised to find out that the photographs started appearing at an online website two months ago, the same time that the news started spreading about her relationship with Gibson. The actor at that time has announced his divorce from Australian wife, Robyn.

There were no specifications as to how much Grigorieva is asking in damages against Oriti.

The City Council of Yakima, Washington is attempting to put an end on the sudden influx of individuals walking in the public with see-through clothing which shows sexy apparel such as bras and thongs. Recently, the city officials passed an ordinance that will get rid of public sightings of the “cleavage of the buttocks.”

According to reports, there were complaints of baristas in coffee stands and bars wearing see-through clothing that basically shows their thongs and other lingerie. The officials believe that the indecent exposure law needs minor changes to accommodate the complaints. There was no indication who made the complaints, it could be a group of concerned parents or just concerned citizens.

City Mayor Dave Elder reportedly wanted the changes made in accordance with Yakima’s adult business ordinance. However, there may be some legal obstacles since including coffee stands under the said law could be illegal.

The council’s approval of the ordinance means that if anyone is caught wearing see through clothing, thongs or G-string lingerie will be charged with misdemeanor violation. The ordinance applies to the any public location and not just on coffee stands.

Lisca Lingerie, a company based in Slovenia, has just launched the “Smart Memory Bra,” a revolutionary underwear that reportedly boosts a woman’s cleavage whenever they are aroused.

According to reports, when a woman’s body temperature changes, the bra pushes the breasts together thus forming more cleavage. This usually happens when a woman blushes or gets flushed when seeing or meeting someone attractive. This bra is perfect as part of the bridal lingerie, since it will make sure, the bride will look fabolous throughout the day.

Lingerie designer Suzana Gorisek revealed that the size of the bra changes as the woman’s body changes. Once the temperature decreases, then the bra goes back to its original state.

The designers were inspired to make this lingerie because they initially would like to have a bra that can perfectly fit a woman’s regardless of the weather. The cups have been designed with expanding form which is sensitive to heat. A representative from the company said that having this bra is healthier because it always give the best fit in any weather.

The said collection has been presented recently at a fashion event in Paris and garnered positive responses. For now, the company is looking for interested distributors throughout Europe to market the product to the public. Each pair is expected to cost 25 pounds once it goes on sale.

A new report from the lingerie industry in Australia revealed that up to forty percent of women in the country are now buying plus size bras to accommodate their DD-sized breasts. According to reports, the higher incidence of obesity, side effects from contraceptive pills and breast augmentations basically aided the boom of plus size bras in the market.

More than half a century ago, most of the bra cup sizes was B, which is just about three sizes lesser than DD. Media reports that breasts nowaday are significantly larger than before thus prompting lingerie companies to expand the products for the expanding market, literally.

Lingerie shops in the country reported an increase of sales in plus size bras than the normalsized ones. Lingerie names such as Triumph and Berlie already offers a size G cup bra while Fayreform, le Mystere and Freya went as far as making size J cup bras.

The story doesn’t end there, according to reports – the increasing number of obese women would only prompt companies to offer big bras that are beyond J. Doctors attributed the breast-size increases from increasing consumption of fatty foods from women plus the use of contraceptive pills.

The latest lingerie ad of Welsh model and “Hell’s Kitchen” star Danielle Bux is now available with positive reviews.

Bux showed off her sexy curves while wearing the latest lingerie line of La Senza, a popular brand. The campaign appeared a few days after she decided to take part in the cooking reality TV show.

The 29-year old and soon-to-be bride to retired football player and BBC sportscaster Gary Lineker was seen on the ad posing in a Air Satin purple bra which costs £18 ($36).

Bux landed on this lucrative deal after she’s been featured frequently on tabloids wearing the bikini. La Senza believes that she can effectively endorsed their product.

With her career on high gear, Bux is also having a blissful love life. Her relationship with Lineker is now on its 18th month and the couple decided to have a low-key wedding outside the country – preferably in a tropical setting.

Lineker was married for 20 years but had a divorce granted two years ago. He had four sons from the previous union. Bux, on the other hand, had a daughter from a previous relationship.

For those who don’t want to dry their lingerie together with their jeans and socks, there is a new gadget: the Bra Dryer. According to the inventors you can now dry your bra without risks.

If your throw your bra in a conventional dryer, there’s a risk that the spinning and the heat will deform the cups or stretch the elastic straps. Soon you don’t have to worry about that.

It does not matter if your cup is big or small, there is a bra dryer for size B to DD. De dryer uses infrared and will be available in store from 2010.

Can you handle the sewing machine? Then why don’t create your own brand new knickers? It’s not that hard, just start sewing, get creative and don’t be afraid to go crazy!
One’s you got the hang of it, go on and fill you whole knickers drawer with designer underwear such as Panache, Sloggy or even Calvin Klein.

Just get yourself some nice feeling fabric and some ribbons and bows to decorate. Take one of your own knickers and use it as a size sample. All you need to do next is get creative and go for it!

Feeling bored and want to do something fun with you friends? Go create knickers together! And you don’t even have to spend a lot of money. So it as credit crunch proof way of spending time together. Fun guaranteed!

The lingerie industry has undergone great changes due to increasing demand in fashion over the recent years. Modern fabrics and technologies helped drive the market to a new level. Designers are now driven to innovate by coming up with seamless bras or t-shirt bras among others.

Lingerie designers are now experimenting with brighter colors and also adding more laces and embroideries in their lingerie lines.

Retailers all over the world are now accepting the fact that regular apparels have been eclipsed by the lingerie market, thanks to growing demand on intimate clothing such as full-busted brassieres.

Manufacturers enjoying huge profits in the lingerie business are Victoria’s Secret, DB Apparel and Triumph International. This phenomenon has prompted other fashion houses to take the lingerie market seriously by coming up with their own line.

Major magazines have also joined the bandwagon by featuring movie stars and models sporting the latest lingerie on their pages and encouraging everyone to buy one for themselves. The advertising campaign has since been successful.

People are now embracing the change in the lingerie industry. Women are treating themselves with expensive lingerie from time to time. This usually makes them feel really beautiful inside and out.